Case Study.
#TellYourStory: Illustrated nostalgia.
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Brief
To develop a campaign for Raksha Bandhan that would emotionally connect with users and nudge them to participate.
Solution
We developed a series of heartwarming illustrations capturing relatable moments from childhood between siblings.
Shared these illustrations on Fullerton's social media platforms (e.g., Facebook, Instagram) with a call to action (CTA) encouraging users to share their own Raksha Bandhan stories and memories using a designated hashtag.
My role
Conceptualization & Illustration.
