Case Study.
A five-in-one website: Prohance
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Brief
Create a user-friendly website for Prohance, a health drink brand with 5 distinct products targeting diverse audiences (kids, health-conscious individuals, diabetics, pregnant women, recovering patients).
Challenges
Conflicting priorities from 5 brand managers.
Ensuring consistent brand messaging
Short timelines
Solution
Data-Driven Content Strategy: Search volume analysis informed content creation, prioritizing content based on market demand. This balanced representation of each product while remaining data-driven.
The strategy also included creating consumable content in formats like videos, infographics and blog articles
User-Centric Design: User research (surveys, interviews, competitor analysis) led to a website with clear navigation and information hierarchy. An interactive product filter and the option to select user needs at the beginning personalized the journey.
Templatized Product Landing Pages: A consistent website structure with product-specific landing pages ensured clear product information delivery.
My role
Led UX design, conducting user research and creating wireframes and initial design mockups.
Collaborated with UI designers and 2 developers to ensure seamless design implementation.
Results
Improved User Experience: Bounce rate dropped to 32%, indicating users found the information they needed.
Increased User Engagement: Most users navigated towards product pages, demonstrating user interest.
Positive Client Feedback: Both brand managers and Prohance's top management provided positive reviews.
Check out the LIVE WEBSITE HERE
