Case Study.
Espresso Bootcamp: Gamified Learning makes for a Winning strategy.
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Brief
ShareKhan, an Indian brokerage firm, wanted to create an online academy to educate users about the stock market.
Challenges
The challenge was to create an academy that would be both informative and engaging.
The academy also had to be accessible to users with different levels of knowledge about the stock market.
Solution
We created an academy that was broken down into modules and chapters.
Each chapter included videos, infographics, and text.
The text was also voice-enabled so that users could listen to the content if they preferred.
We also gamified the academy by giving users badges and certificates on completing each chapter.
My role
I was responsible for the designing the UX & UI for the whole portal.
Also conceptualised and illustrated the artwork for banners, icons etc as per the brand guidelines.
Colalborated with designers and guided them to design infographics for the portal.
Worked closely with the content and development teams to ensure the practicality of the features and successful meeting of objectives.