Case Study
Dil se digital: A video series on first of a kind digital loan service.
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Brief
Bank of Baroda wanted to make a series of videos to promote their new digital loan service.
They wanted the videos to be quirky and offbeat, and to appeal to the tech-savvy millennial generation.
Challenges
The challenge was to create videos that were both informative and entertaining.
The videos also had to be visually appealing and engaging.
Solution
We created a series of videos featuring an animated mascot who would converse with real actors.
The mascot was designed to be approachable, and the videos were written to be relatable and engaging.
The videos featured relatable stories of people who search for loans from banks, which helped to make the videos more authentic.
Results
The videos were a success. They were well-received by the target audience and they helped to increase awareness of Bank of Baroda's digital loan service.
The videos have also been shared widely on social media, generating more than 30 million combined views on YouTube alone.
The videos have generated more than 30 million combined views on YouTube alone.
My role
I was responsible for the creative concept for the videos. I also designed the mascot and supervised the script.
I was present on the sets of the shoot as the creative director.