Case Study.
SBI Bharat Craft: ‘Alibaba’ for Indian MSMEs.
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Brief
TCS and SBI partnered to create an Alibaba-like ecommerce platform for Indian MSMEs.
The platform aimed to empower small businesses with online selling tools and a user-friendly interface.
Challenge
Catering to a diverse target audience: MSMEs owners with varying levels of education, digital literacy, and locations across India.
Simplifying complex e-commerce functionalities for easy adoption.
Solution
Iterative design process: Multiple rounds of wireframing, prototyping, and testing with MSMEs to ensure an intuitive and accessible interface.
Focus on visual storytelling: Clear icons, minimal text, and localized language support for ease of navigation.
Contextualized features: Onboarding tutorials, step-by-step guides, and in-app support to bridge the digital gap.
Results
Client satisfaction with the final design, meeting both SBI's brand vision and user needs.
App ready for development and poised to empower Indian MSMEs with digital commerce capabilities.
My role
Led the UI/UX design team, collaborating with TCS and EY India to understand client vision and user needs.
Conceptualized the overall user journey, designing wireframes and prototypes for testing.
Conducted user research sessions and incorporated feedback to refine the design.