Case Study.
From Bland to Brand: Nutralite's Website Refresh
Scroll ↓
Brief
Nutralite tablespread, a leading brand in the Indian market, sought to revamp its website to address critical issues like Poor SEO, Navigation complexity and Outdated UI design.
These issues were impacting user experience and brand perception.
Challenges
The original website lacked SEO optimization, hindering organic search visibility.
Navigation complexity made it difficult for users to find the information they needed.
Outdated UI design failed to engage users and lacked the vibrancy expected from a food brand.
Slow loading times frustrated visitors and led to high bounce rates.
The website was not mobile-friendly, neglecting a significant portion of the modern audience.
Solution
The website structure and content were rebuilt based on recommendations from SEO experts, ensuring better search engine ranking.
User-friendly navigation was implemented to allow visitors to easily explore product information, recipes, and other relevant content.
A visually appealing and contemporary UI design was implemented, incorporating high-quality food photography and engaging elements like banners, videos, and GIFs.
The website was redesigned with a mobile-first approach, ensuring optimal user experience on all devices.
My role
I led the project from a UI/UX perspective, focusing on user experience and interface design.
Mobile-first wireframing: I created initial wireframes prioritizing the mobile experience and ensuring a smooth transition to larger screens.
UI design guidance: I collaborated with the designer to create a user-friendly and visually appealing interface, emphasizing usability and aesthetics.
Development and Quality Control: I oversaw the transfer of the design to the development team and participated in quality control sessions to ensure a seamless user experience.
Results
Reduced loading time: The website now loads significantly faster, within the ideal time of 2 sec.
Mobile-first responsiveness: The website is fully optimized for mobile devices, catering to the modern user base.
Improved user engagement: More users are now reaching the recipe pages, indicating a more engaging browsing experience.
Client satisfaction: The client expressed high appreciation for the website's improved functionality and user experience.
Check out the LIVE WEBSITE HERE